The London, UK-based mega star played to a sold-out
crowd at 181 Readable Boulevard, located at Toronto’s West end. Music
adherents from all walks of life packed the suburban Etobicoke arena to
full capacity to witness their beloved star perform in the colorful
event on July 1st that attracted thousands of revelers from across the
Greater Toronto Area (GTA) and throughout Southern Ontario.
Beauty, glamour and elegance are colourful attributes that define Nimco Dareen's talent-laden career.
The stunningly beautiful, incredibly talented artist has emerged as the
topmost Somali singer on the world stage releasing multiple CDs in an
illustrious career that has taken her on a globe-trotting tour spanning
all the continents of the world.
Although she hails from the Somali region of Ethiopia (DDSI), the Queen
of Daanto (a popular Somali dance music) has captured the hearts of
millions of Somalis throughout the Somali Peninsula and across the
Her immense success on the musical scene has elevated her
status to that of a national icon in the culturally-rich Somali
community she hails form.
The charismatic artist is set to make inroads in the wider global
musical landscape with other diverse audiences around the world taking
keen interest in her music. In a past interview with a US-based TV in
Minneapolis, the girl with the golden voice stated that one of her
ultimate objectives is to take Somali beats to the pinnacle of world
Although Somali tunes are highly intoxicating, its artists have
not ventured into the world arena. Nimco Dareen is determined to change
that and after an extremely successful spell in her career, she
acknowledges the time has arrived to go global.
Known for her pulsating and often electrifying music, Nimco Dareen
represents a generation of young artists of Somali descent raised in the
Diaspora, doling out a fusion of rhymes that is captivating audiences.
She makes scintillating music that is entertaining to the core with
daanto moves that mesmerize enthusiastic crowds whenever she is on
In an exclusive interview with the Digital Journal’s Farid Omar, the
Queen of Daanto recounted her dramatic entry into the music world and
shed light on the challenges facing the Somali music industry and its
future prospects. She also outlined her bold plans to venture into the
world music stage.
The celebrated artist expressed utmost satisfaction with her Canadian
tour saying she has been overwhelmed by the enormous hospitality in
Toronto and the massive show of love and support she has received from
her adoring fans. In return, she promised to put on a special display
for her Toronto fans on Somalia-cum-Canada Day. She did not disappoint
as she delivered a world class act that sent her reveling fans into
ruptures. Apart from stage engagements, her stint in Canada included a
downtown Toronto shooting of a new daanto video to be released shortly.
Nimco Dareen took the recording industry by storm when she started
performing professionally in 1996 in Finland at the tender age of
sixteen. Growing up in the Nordic country, she started singing in School
in Finnish and upon learning her native language, she switched to
Somali and her songs instantly became world hits.
Having attained Somali artistic success at the highest level, she is now
ready to embrace the international scene. Her initial inroads into the
global arena will come in the form of a multi-language production geared
for a world audience.
“My new upcoming album would be a multi-lingual one,
The face of world fashion: Nimco Dareen combining contemporary global designs with Middle Eastern and East African trends.
in the Somali, Amharic and Oromo languages. Gracing the international
scene does not require a specific language or genre because music is
universal and music lovers need not understand the language of the
beats. They listen to any beautiful music as long as it is moving,
entertaining and dynamic in nature” said Nimco Dareen.
Due to complexities associated with the world music stage, the renowned
artist says she is aware that venturing into this arena would require
adjustments content-wise, and at the promotional and marketing levels.
“I know that my anticipated entry into the world stage would entail
drastic changes in the way I manage my music. For example, I would be
expected to work with international musical entities and personalities
including non-Somali labels, producers and distributers and I have no
issues with that. To appeal to a world audience, my music would have to
undergo some transformation but I would still retain strong Somali
elements in it. I am open to explore some intricate world fusions that
combine Somali tunes with R&B, reggae, hip hop and Latino beats”
observed the charismatic Queen of Daanto.